This is a complete list of Top Social Media Platforms in the world (2021)
So if want to know about
How much people using
which country their users are
Then you’ll love this list of social media platforms
Let’s get started.
Instagram has well over 1 billion monthly users and has long been the home of influencers, businesses, bloggers, small business owners, friends, and everyone in between. If you’re asking whether a significant portion of your audience uses the platform, the answer is almost certainly yes.
Instagram has grown in popularity among teenagers and young adults, particularly in the United States. Instagram usage declines with age but remains stable among men and women, so if your consumers are under 40, you can’t afford to ignore it. It was considered as a best Social Media Platforms in the world.
On Instagram, the most effective content is Beautiful photography, amazing visuals, one-of-a-kind designs, a selfie-style video that talks directly to your audience, and a consistent theme that can help you stand out on Instagram.
YouTube is the world’s second most popular search engine, trailing only its parent firm, Google. If your company might benefit from video tutorials or walkthroughs, visually-driven instructional material, product reviews, or interviews, then this social media network is a requirement for reaching out to their over 2 billion monthly visitors.
A staggering 73 percent of U.S. adults say they use YouTube on a regular basis, with a significant concentration of those between the ages of 15 and 34. YouTube is widely used by both men and women, and usage rises in tandem with wealth and educational attainment.
With over two billion monthly users, Facebook is the most popular social networking site on the planet. That’s nearly a third of the global population! More than 65 million companies use Facebook Pages, and over six million marketers regularly promote their businesses on Facebook, making it a fairly secure option if you want to maintain a social media presence.
It’s simple to get started on Facebook since nearly every content format — text, pictures, videos, live videos, and Stories — works well there. However, keep in mind that the Facebook algorithm favors material that generates meaningful conversations and connections between individuals, particularly between family and friends.
Brian Peters, our Strategic Partnership Marketer, discussed the secrets of the new algorithm and what you can do to flourish on Facebook if you want to learn more about success with the modified Facebook algorithm. Remember to optimize your content for mobile, since 94 percent of Facebook users utilize the mobile app to access the site.
While Twitter’s monthly active user counts have been stable around 300 million for some time, a staggering 40% of those users log in many times each day, implying that if your audience utilizes the network, they’re likely extremely engaged.
This social networking site’s popularity among tech-savvy users remains strong, and it is particularly active in B2B verticals such as business, marketing, and politics today. Males account for over two-thirds of Twitter users, with 63 percent of those between the ages of 35 and 65.
There are success stories that happen overnight, and then there’s TikTok. In 2017, the video-sharing site made its international debut, swiftly amassing adoption numbers that made competitors weep into their keyboards. TikTok was among the top five most downloaded applications in the globe two years after it first appeared on the social media scene. It was number one a year later. And it wasn’t by a tiny margin.
By a startling 250 million downloads, the nascent social network beat its nearest competitor, WhatsApp. For further information, check the table below. The gap in downloads between WhatsApp and Facebook, which came in third, is barely 60 million!
Unlike other social networking sites, where engagement is the primary goal, Pinterest is a place where users go to discover new things and be inspired. 78 percent of Pinterest users believe brand content is beneficial, according to Pinterest (much higher than that on other sites). This provides your company with a one-of-a-kind opportunity to influence its purchase decisions. Because Pinterest users want to be inspired to try or buy new items, having a presence on the platform may help you get your business in front of them. The Pinterest team shared with us some suggestions on how to use Pinterest for business.
Despite losing ground to competing for social networking platforms such as Instagram and TikTok, Snapchat remains one of the most popular applications among those under the age of 25, with over 300 million monthly users in recent months. The majority of Snapchat users use the app to interact with friends and family by sending vanishing photos and brief video messages. Young adults between the ages of 18 and 24 account for 78 percent of the platform’s active users, with over 14 billion daily video views. Females account for a slight majority of users, with the majority of them using the app on a daily basis.
The video-driven narrative is the most effective Snapchat content. Snapchat is a no-brainer platform for you to establish connections with your consumers if you have a talent for generating captivating (typically selfie-style) short films that can entertain and educate a youthful audience.
If you want to target a youthful audience and enjoy generating bite-sized, entertaining video content, Snapchat should be your first priority. However, unlike TikTok, don’t expect to be able to turn on your camera and talk about your products all day, as the majority of Snapchat users are there to be amused.
WhatsApp is popular messaging software that is used in more than 180 countries. People exclusively used WhatsApp to connect with their relatives and friends at first. People gradually began using WhatsApp to communicate with companies. It was one of the most downloaded Social Media Platforms in the world.
WhatsApp has been working on a business platform that would allow enterprises to have a legitimate company profile, give customer assistance, and inform consumers on their purchases. It has created the WhatsApp Business app for small enterprises, as well as the WhatsApp Business API For medium and big organizations. Here are some examples of how companies have used WhatsApp.
9. Facebook Messenger
The fact that service within Facebook’s main platform ranked fourth on this renowned list speaks much about the company’s influence. It also says a lot about WhatsApp that despite being integrated into the world’s most popular Social Media Platforms, they were able to significantly outperform Messenger.
Messenger began as “Facebook Chat,” a rudimentary instant messaging service that was introduced into the Facebook ecosystem in 2008. Facebook revamped Chat and renamed it “Facebook Messenger” two years later, recognizing its potential as a separate app with its own distinct business environment.
Unlike WhatsApp, Messenger’s owners have no qualms about incorporating commercial elements into the fundamental operation of the service. As a result, Messenger provides businesses with a degree of engagement with their consumers and prospects that is unrivaled.
You can communicate with your leads on Messenger in more ways than you can shake a stick at. Messenger is a B2C marketer’s dream, with automated chatbots that handle inbound questions and sell items, as well as advertising is shown in the user’s inbox.
WeChat evolved from a messaging app to an all-in-one platform, similar to WhatsApp and Messenger. Users may now use WeChat for more than just texting and calling. They can also buy online and make payments offline, transfer money, make bookings, book cabs, and more.
WeChat is primarily popular in China and a few other Asian countries. WeChat might be a viable option if you’re doing business in places where social media platforms like Facebook are prohibited.
QQ is a popular instant messaging application among young Chinese people. (It’s utilized in 80 countries and comes in a variety of languages.) It also allows users to customize their avatars, view movies, play online games, buy online, blog, and make payments, in addition to instant chatting.
I must admit that I am unfamiliar with QQ, however, ClickZ’s Carrie Law has published a good quick introduction to QQ for marketers. While QQ, a desktop-native platform, used to be China’s most popular social networking platform, WeChat, a messaging app from the same parent firm, appears to have surpassed it.
Telegram is a messaging program that is comparable to other social messaging applications and is well-known for its security.
Apart from offering one-on-one customer service, companies may utilize Telegram in a variety of ways. Brands may, for example, develop Telegram chatbots or utilize the platform’s channel functionality to broadcast messages to an infinite number of users.
Reddit, often known as the Internet’s first page, is a website where users may post questions, links, and photos, debate them, and vote on them.
There are subreddits (i.e. dedicated forums) for just about anything (and above). Subreddits, on the other hand, have varying levels of activity, so it’s a good idea to do some research to see if there are any popular subreddits where your business might participate. We seldom visit Reddit since, for example, r/socialmedia is quite quiet.
You may discover content ideas and advertise on Reddit in addition to posting your material and engaging in conversations.
Quora is one of the most popular social media platforms for individuals to ask and answer questions on a wide range of subjects and categories. Everything from language and job to mythology and marketing is covered. It had 300 million monthly active users as of 2018.
If you have a question that no one on the internet can answer, you can put it in the appropriate area. You may even send questions to experts on the subject.
Tumblr is a microblogging and social networking service that allows users to share text, images, links, videos, audio, and other media. Tumblr is one of a social media platforms where people post anything from kitten pictures to art to fashion.
A Tumblr blog might appear to be identical to any other website on the surface. Tumblr is used by a lot of blogs you’ll come across online.
16. Baidu Tieba
Baidu Tieba is a Chinese online forum run by Baidu, the world’s most popular Chinese search engine. According to Wikipedia, Baidu Tieba appears to be comparable to Reddit, in that users may start a forum post on any topic and engage with one another.
LinkedIn has evolved into much more than a résumé and job search platform. It has grown into a professional social media platform where industry professionals share information, network, and develop their personal brands. It’s also become a platform for companies to build thought leadership and authority in their field, as well as recruit top personnel.
We’ve prepared a blog article with a simple five-step plan to help you build your LinkedIn Company Page followers.
LinkedIn also provides advertising options, such as promoting your content, sending tailored advertisements to LinkedIn inboxes, and showing ads on the site’s sidebar.
Viber appears to be quite similar to popular social messaging applications like WhatsApp and Messenger. Users may exchange messages and multimedia, make phone calls, share stickers and GIFs, and more.
Businesses, on the other hand, have a lot more options with Viber. You may purchase advertisements, use stickers to promote your brand, connect with your community, list your items in the shopping area, and give customer support as a company.
Line is a multi-purpose social media platform that lets users send and receive messages, exchange stickers, play games, make payments, hail taxis, and buy online. It is the most popular messaging app in Japan, as well as in other Asian countries.
Brands may create official Line accounts to provide news and promotions with their fans, which will show on their timeline.
Flickr is a popular picture and video-sharing network. The site was founded in 2004 and was bought by Yahoo in 2005. It is now owned by SmugMug. It’s extremely popular among photographers and businesses who want their photos to be disseminated all over the internet. It may also be used to locate royalty-free pictures for inclusion in your content. In recent years, the site has lost some of its industrial significance. It does, however, have around 90 million monthly users.
This is a social media video-sharing network similar to Twitch or YouTube. Like any other video site, you may produce, share, and go live with your videos. It is a premium platform, with monthly subscriptions starting at $7.
Medium is a social media-enabled internet publishing platform. It’s free to post on Medium, and most articles are free to read. Some articles are only available to paying members.
In addition to posting original material on Medium, companies frequently reprint blog articles from their company blog on the platform to broaden their reach.
23. Ina Weibo
For Chinese users, Ina Weibo is referred to as Twitter (since Twitter is banned in China). It offers features similar to Twitter, including 140-character microblogging, photo, and video uploading, commenting, and account verification.
An invite-only social audio app that started on iOS (and is now available on Android) and was one of the first to start the trend in the United States last year at the start of the COVID-19 epidemic. The clubhouse now has more than ten million users.
“Clubhouse is a voice-only environment, and we believe speech is a unique medium. You don’t have to worry about eye contact, what you’re wearing, or where you are while there’s no camera on,” Clubhouse said in a July 2020 update. “You may pick up on nuance and create uniquely human relationships with people through the tone, inflection, and emotion expressed through the voice.
You may still question each other and have difficult talks, but voice frequently allows you to develop greater empathy. This is what drew us to the medium in the first place.”
After conservative social media network Parler has essentially pulled off the internet in the aftermath of the January 6 Capitol siege, Gab, an alternative social media platform popular with conservatives, the alt-right, and some extremists are growing in popularity. Because of its hosting of hate-filled, violent discourse, the platform has been blacklisted by most Big Tech firms that serve as front doors to the internet, much as Parler. As a result, Gab has had some trouble keeping its platform up and running amid the recent surge in traffic.
To put it simply, Douyin is a Chinese version of TikTok. The two platforms have the same parent business and fundamental functionality, but they are unmistakably two separate applications aimed at two distinct populations.
Douyin has become one of the most popular luxury marketing platforms in China. Many have struggled to engage the platform’s youthful user base in meaningful ways, although there have been some successes.
Unlike TikTok, Douyin has embraced user-monetization and offered content producers with more tangible mechanisms for generating income from their videos, mostly through integration with prominent Chinese e-commerce platforms such as Taobao.
Users may post multimedia, create blogs, play games, and build their own virtual places on Qzone, a popular social media platform headquartered in China.
Qzone appears to be more popular among teens, according to numerous users on Quora (while WeChat is more popular among adults). However, the emergence of mobile-based networks like as WeChat seems to have slowed the appeal of desktop-based platforms such as Qzone.
For gamers, Discord is the favored instant chat application. A lot of players utilize it to form teams and talk about game tactics. You may use it right in your browser or by downloading the app.
Although it is most commonly associated with gaming groups, it can be used to form virtually any sort of group and communicate through a group chat. A book club, a movie club, or even a study group can be formed. As a result, the possibilities with Discord are limitless.
Twitch is a live-streaming network that is mostly used by gamers to broadcast their game play or to watch other players play. Users may comment on other players’ live streams or post videos to Twitch for their audience to watch. It has a monthly audience of around 5 million people.
VK is a popular Russian social media platform. While it is also accessible in other languages, Russian speakers are the ones that use it the most. Users may establish groups and public pages, as well as organize events and communicate with other users. They can also exchange photos, videos, and music, as well as play games in the browser.
Now It’s Your Turn
I hope you enjoyed my list of the best social media platforms
Now I’d like to hear from you:
which platform you have used until now? why?
Are you going to try any other social media platforms for your growth?
Or maybe you want all of them.
Either way, let me know by leaving a quick comment below.