Voice-Based Search and 5 Best Optimization Strategies

Voice-Based Search

Searches are changing than ever. Before we used big PCs, laptops to search. Now we are using a mobile browser for that. Especially, We use Voice-based Search from mobile to get rid of typing. Let’s see about that and some cool information related to that.

What is Voice-Based Search?

Voice-based search or Voice search is a process of searching for something using our voice by giving a command to electronic devices such as mobile phones, TV, laptops, etc and it shows relevant answers from the internet or apps or local files.

It helps you to get results even you don’t know the spelling or if your hands are in other work or feeling tried to type anything. 

To simplify the voice-based search process, devices use some inbuild software application called Virtual Assistants. They use Artificial Intelligence Technology to understand the user queries (from different modulations and tones) and process them to show the most relevant answers to the users.

What are some Virtual Assistants in the Market in 2021?

  1. Siri for iPhone and Mac
  2. Google Assistant for Android Devices.
  3. Alexa for Amazon Devices
  4. Cortona for Microsoft Devices
  5. Bixby for Samsung Devices

How to Activate a Voice-based search for the Virtual Assistant?

Method-1 – > Click on the mic icon on any of your devices. Most of the devices are similar to this. Some devices may vary.

Method-2 – > Say the name of the virtual assistant. For example, say “Hey, Siri” “Hey, Google” like That.

Method-3 – > Click on the home button that triggers your virtual assistant based on the device.

How Voice Search Works?

The variation between text and voice search is not limited to the mode of input.

For input, the system must incorporate automated voice recognition (ASR), but it can also contain natural language comprehension for natural search questions such as “What is the population of the United States?” For output modalities, it might incorporate text-to-speech (TTS) or a conventional display. Users may be needed to activate the search by entering a wake word on occasion.

The search algorithm will then recognize the user’s language, followed by the keywords and context of the phrase. Following that, the gadget will deliver findings based on its output.

What are the Supported Languages are there?

The most important component for a system to grasp and give the most accurate results of what the user searches for is language. This applies to all languages, dialects, and accents since consumers want a voice assistant that understands them as well as talks to them clearly.

While spoken and written languages differ, voice search should enable natural spoken language rather than just converting voice to text and doing a standard text search with the assistance of speech recognition.

What Voice-based Searches can do?

Speech recognition technology, which goes back to the early 1960s, is at the heart of voice search. However, advancements in natural language understanding – a system’s capacity to interpret word meanings based on history, context, and how they are pronounced – were required to enable today’s voice search and virtual assistant capabilities.

When a gadget understands “Is it going to rain in Chennai on a weekday?” concerning the local weather prediction for the next Monday to Friday timeframe in Chennai, it is utilizing natural language understanding to link the ideas.

These are some of the things the Voice Search can Do

  • Get answers for a different query.
  • Call the specific person in contact
  • Open a Apps on your device
  • Control the Home Automation
  • Best Companion when you are alone.

Future of Voice-Based Searches?

Voice Searches are increasing in our daily world. Some stats show that More than 50% of searches that happened in 2020 are voice-based Searches.

How to Optimize Your Website for Voice-based Search using SEO Strategies.

1. Device And Customer-Based Optimization

Marketers must go further into knowing the consumer and their behavior, much as voice search engines utilize data, location, and many data points to comprehend search context. 

Real-time data and consumer insights research can assist identify how various individuals use voice search and what sort of speech-enabled device they use.

2. Local Search Optimization

Voice-based local search

In turn, voice search allows users to ask hyper-local inquiries. Make sure your website’s users and search engines can interpret things like directions to physical places and XML sitemaps.

Create distinct experiences for desktop and mobile users — for example, optimize for “near me” searches on mobile. Many voice-based searches are for local information; they are three times more likely than text-based searches to be for local information.

This makes logic when you think about it. When you’re out and about and need a fast response to a query, it’s simple to pull out your mobile device and ask. This means that you must concentrate on the local aspect of your SEO. Local SEO is already an important element of digital marketing for many firms. Local searches account for around 46 percent of total searches, and they are highly engaged purchasers.

3. FAQ based Optimization

When voice-based searchers pose a question, they usually start with “Who,” “What,” “Where,” “When,” “Why,” and “How.” They’re seeking answers that will meet a pressing demand. Make a FAQ page and begin each question with these adverbs to answer these questions.

Then, in order to appeal to voice search, respond to them in a conversational manner. Make sure your website is technically solid and contains schemas from a performance standpoint. Ensure that navigation and informative structure are easily accessible, and that page load times are quick.

4. Schema Based Optimization

“Who was the Fastest Runner in Olympic?” ask your voice-controlled gadget. So, what happens? Your gadget will most likely begin reading out a response regarding Usain Bolt. However, this information is taken from a lengthy website on Usain Bolt; how does it know which section of text to read? Structured data is most likely the answer.

Aside from content, search engines use a variety of criteria to evaluate a page’s relevancy and position in search results. These extra criteria are used by professional SEOs to better improve their content for search engines.

5.Mobile Based Optimization

How are the majority of voice searches conducted? You want to appear in search results via mobile devices, and you must provide an excellent mobile experience. This is an important element of Google’s algorithms, yet there are still websites that aren’t mobile-friendly.

If this is the case with your website, people will visit it and then leave since the page does not operate correctly on their device. This is a clear indication to Google that your page isn’t worthy of ranking, and it will damage you for both voice-based search and regular inquiries. 

As I previously stated, contemporary SEO is all about user experience, and with mobile devices accounting for the vast majority of traffic (and almost all voice traffic), this is something you must keep in mind. There are several little changes you can do to make your site more mobile-friendly, so make sure your site provides the best experience for consumers who use voice search.


Conclusion

Anyhow We use both Type and voice-based search for now and ever. What is your thought about this?

How you see Voice Search in future?

Let me know your thoughts in comments.

I am happy to hear from you

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Ganesh Shanmugam

Hi , I am ganesh Shanmugam. I am a Digital Marketer and SEO Expert. I love to search on google. I am excited to write blogs on Digital Marketing Techniques. Feel Free to comment your questions and I am happy to reply.

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